Hi,
I’m Kayla.
A project manager specializing in strategy, organization, and proofing with 14+ years of omnichannel marketing and communications experience across academic, retail, and agency environments
Background + experience.
As a creative at heart, I’ve developed and launched marketing departments, strategies, and campaigns, while being responsible for the high-level plans, the day-to-day logistics, and every detail that goes into it. I’ve been a brand manager, website owner, creative director, copywriter, editor, social media specialist, designer, proofreader, event planner, photographer, packaging specialist, you name it—those roles often happening simultaneously. This broad experience and deep understanding across the industry has given me a chance to reflect on what I’m best at and how I can best serve others.
EXPERTISE | Branding. Strategy. Project Management. Organization. Editing. Proofreading. Content Development. Digital Marketing (Websites, Email, Social Media). Creative Direction.
SKILLS | Adobe Creative Suite (Illustrator, InDesign). Microsoft Office (Excel, PowerPoint, Word). Web platforms (WordPress, Drupal, Custom CMS). Canva. iMovie. Slack. Teams. Trello. Asana. Teamwork. Toggl. ClickUp.
EXPERIENCE | Grand Valley State University. Meijer. University of Michigan. Gordon Food Service.
EDUCATION | Masters of Science in Communications, 2019. Bachelors in Marketing & Human Resource Management, 2010.
More about me.
I AM | Michigan native. Mother. Wife. Teammate. Sister. Daughter. Mentor. Believer. Friend. Homeowner. Organizer. Hiker. Adventurer. Runner. Volleyballer. Leader. Wanderheart ambassador.
I LOVE | Traveling. Hiking. Adventuring. Creating. Designing. Puzzles. Reading. Podcasts. Music. The beach. Waterfalls. Fall in Michigan. Concerts. Giving gifts. Writing. Taking pictures. Iced coffee, all year long.
STRENGTHS | 2017: Futuristic. Discipline. Includer. Responsibility. Woo. 2022: Communication. Arranger. Responsibility. Developer. Discipline.
Kind words
“Efficient and responsive are two words that immediately come to mind when I think about Kayla. She has been a welcome addition to the team, demonstrating a keen sense of customer service exemplified by her special “how can I help you?” style. Kayla is a big picture thinker, creative and strategic, yet she pays careful attention to the details in all the projects she manages. I am impressed by her work ethic, her follow through and her unwavering positive attitude. It has been a real pleasure to work with her.”
— Sharon G.
“Kayla is an excellent, detail-oriented project manager. She took on the enormous job of preparing a large trade show presence at SXSW, which had an enormous number of moving parts. Kayla kept a large group of people on task, corralled stakeholders and did everything needed to present a fabulous booth and presence. The event went completely smoothly, and that would not have happened without Kayla's dedication and organizational skills. Plus she is very fun to work with, is a can-do problem solver and sets reasonable expectations. I'd want her on my side if I had to tackle a large project like this again.”
— Mary M.
“I cannot say enough about Kayla; she is a ROCK STAR. She is a wonderful teammate and is always willing to help others, even if that means going above & beyond. She’s always approachable, very friendly & positive. Kayla is hard worker, and has delivered high results every day, all while managing multiple projects with different disciplines (packaging, merchandising, promotions, imagery, standards, more) at the same time. She is organized & prioritizes her work well.”
— Hannah H.